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Butter&Lye – Branding
BUTTER&LYE is a small business based in Brooklyn, New York that sells top-quality, eco-friendly, natural bath and body products.
1.0
Project Overview
We've created a classic and minimalistic logo with delicate typography.
The colors of the soaps inspired us to develop the color palette used for the packaging, which is simple and eco-friendly, showcasing the natural ingredients and handmade process in line with the brand's commitment to sustainability and honesty.
All visual communication is simple and classic, enriched with warm-toned photos that play with light as an essential element.
2.0
Concept
Our solution
3.0
Outcome
4.0
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